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China's Baidu to acquire online video firm for near $400 million - paper

放大字体  缩小字体 Post date:2013-04-25  来源:Reuters India  Views:224
Tips:(Reuters) - China's largest search engine, Baidu Inc(BIDU.O), is in the process of acquiring Chinese online video firm,
 (Reuters) - China's largest search engine, Baidu Inc(BIDU.O), is in the process of acquiring Chinese online video firm, PPS Net TV, for between $350-$400 million, China Business News reported on Thursday, quoting sources.
 
Late last year Baidu acquired a majority stake in its loss-making online video unit, iQiyi. China's online video industry is hyper-competitive and content costs are expensive. In early 2012, Youku Tudou Inc (YOKU.N) acquired Tudou in an all-stock deal, making the newly formed company the largest online video player in China.
 
When acquired, PPS and iQiyi will continue to operate as independent brands, but will share back-end technical integration, the newspaper reported.
 
A Baidu spokesman declined to comment and a PPS spokesperson could not be reached for comment.
 


Keyword: 中国

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