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Singapore Market analysis

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Tips:Market analysisSingapore has already become a developed countries. The GDP of average per capita of Singapore exceeds $2
 Market analysis

Singapore has already become a developed countries. The GDP of average per capita of Singapore exceeds $20000,just after japan in Asia. Singapore is largest shipping center and trade center in Southeast Asia. It has a strong ability in entrepot trade, and infection in ASEAN market which approximately has 500000000 population.

Home textiles market:

Home textiles is an important aspect in Singapore textiles import and export trade.

According to the Singapore’s statistical methods and classification, home textiles mainly including sheets, cover, cotton blanket, tablecloths, towels and kitchen and sanitary products. According to the different raw material and different manufacture methods, the various products can be divided into many different kinds. According to the manufacture method , sheets can be divided into categories of textile, knitting, fabric type and non-manual processing and manual processing  category; according to production of the different raw materials, the blanket can be divided into cotton, flax, chemical fiber sheets, according to the functions, it can be divided into general category and the travel category and so on; according to the specifications and appearance, the tablecloth can be divided into general products and printing products.

Blanket type.

In 2001, Singapore imported blanket from abroad ( excluding wool ) amounted to S$ 7660000, among them cotton blankets S$4335000, artificial blankets S$1186000, other blankets S$2139000. Mainly from China, Germany, Malaysia, South Korea, Thailand, Spain, Turkey and other countries. In 2002, from January - September, Singapore imported blanket from abroad ( excluding wool ) S$6039000. Among them, Chinese product is S$4632000, accounting for 76.7% of the total. Three major categories of products import amount of NZ $2558000, S$648000 and S$1426000.

Table linens.

In 2001, Singapore imported from abroad all kinds of tablecloth about S$6224000, which, knitted products S$189000, cotton products about S$5128000, flax products S$84000, man-made chemical fiber products S$858000, other textile products S$765000. Mainly from China, Germany, Malaysia, India, Italy, South Korea, the United States, Taiwan, Pakistan and other countries and regions. In 2002 from January - September, Singapore imports tablecloths total S$4251000,  which woven products about S$375000, cotton products about S$1724000, flax products about S$55000, man-made chemical fiber products about S$498000, other textile products about S$1599000.

Sheet type.

In 2001, Singapore imported bedding category commodity from abroad total amount to S$31108000, mainly from China, Malaysia, Hongkong, Taiwan, India, Pakistan, Italy, the United States, Spain, Australia, Thailand and Sweden and other countries and regions. In 2002 from January - September, Singapore imported a total amount of S$22880000 for bedding. Mainly imports from China about S$9910000, accounting for 43.31% of the total. Respectively knitting categories about S$516000, cotton type about S$3687000, chemical fiber type of artificial about S$70000, other NLE textile S$2621000, NLE non printing type of cotton about S $1992000, artificial fiber S$130000, the other S$894000.

Telecommunication Equipment & Services (TEL/TES)


 2008  2009  2010

Total Market Size 2050 2914 3060

Total Local Production 3149 1707 1790

Total Exports  11897 7411 7780

Total Imports  10797 8618 9050

Imports from the U.S.  805 1029 1100

Exchange rates used:

2008: US$1 = S$1.41

2009: US$1 = S$1.40

2010: US$1= S$1.40

The above statistics are unofficial estimates

Figures are in millions of US$


Singapore is one of the most wired countries in the world, with a nation-wide network of

fiber optic cables.  By 2010, 60% of homes and offices can expect to have access to the

new, ultra high-speed, all-fiber Next Generation Nationwide Broadband Network (Next

Gen NBN). On schedule to be rolled out nationwide wide by 2012, it will provide ultrahigh speed broadband access of 1Gbps and more, to all physical addresses including

homes, schools, government buildings, businesses and hospitals. Singapore is well

connected by multiple satellite and submarine cable systems with more than 30 terabits

per second (Tbps) of potential capacity supporting international and regional telecoms

connectivity. It has more than 400 gigabits per second (Gbps) of international internet

bandwidth connectivity to economies such as the US, China, Japan, India, as well as

some countries in Europe and ASEAN.    

Best Prospects/Services

Singapore is a sophisticated market for telecommunications products and services. It is

dependent on imports and U.S. products are traditionally well received here. There are

excellent opportunities to sell new applications and solutions to Singapore and through

Singapore, as it is a leading adopter in the region and a major entrepot. The country

serves as a major distribution center and springboard for companies interested in selling

to the region as reflected by re-export data.  Over 60% of telecommunications goods

imported into Singapore are re-exported for third-country consumption.  Best prospects

include equipment, content, software and technologies for broadband, wireless

broadband, and 3G


In June 2006, the Singapore government launched Intelligent Nation 2015 (iN2015), a

10-year IT master plan to transform Singapore into an “intelligent nation, a global city,

powered by infocomm”. The most significant project is the Next Generation National Infocomm Infrastructure that includes an ultra high speed fiber optic broadband network

called Next Generation National Broadband Network (NGNBN). The tender for the

Network Operator was awarded to OpenNet in June 2008 and the successful consortium

is responsible for designing, building and operating the passive infrastructure. The

tender for the Operating Company providing wholesale network services over active

infrastructure for the network was awarded to Nucleus Connect in May 2009. 

Computer Hardware/Software/Peripherals (CPT/CSF)


2008 2009 2010

Total Market Size 6447 5160 5400

Total Local Production 13998 10425 10900

Total Exports 24468 16898 17700

Total Imports 16917 11633 12200

Imports from the U.S. 2339 1122 1180

  Exchange rates used:

  2008: US$1 = S$1.41

  2009: US$1 = S$1.40

  2010: US$1= S$1.40

  The above statistics are unofficial estimates

  Figures are in millions of US$


Singapore was ranked fourth in the World Economic Forum (WEF) 2009 Global

Information Technology Report (GITR). Consumption of computer products and services

has grown consistently among Singapore households, individuals, enterprises and

government. In 2008, 94% of households with school-going children had access to a

home computer while 80% of Singaporean households had access to a computer at

home. Seventy-six percent of households had home Internet access and 99% of those

households are connected to the Internet via broadband. Usage of computers was 100%

in businesses with more than 200 employees and 71% for those with less than 10

employees. Usage of infocomm network technologies was similarly higher for larger


Best Prospects/Services     

Best prospects are security solutions, government projects and software as a service.

The Government of Singapore (GOS) not only plays an important and active role in

promoting the adoption of infocomm technology (ICT) in the country, it is a major buyer

of ICT products and services. The Singapore market is very dependent on imports and

U.S. products are traditionally well received in Singapore as the United States is seen as

the source for state-of-the-art technologies.  Singapore also acts as a major distribution

center for companies interested in selling to the region as reflected by re-export data. 

More than half of computer products imported into Singapore are re-exported to third



With healthy reserves, the GOS continues to aggressively implement its ICT projects

despite the worldwide economic downturn. In FY 2009 (April 1, 2009 to March 31, 2010),

the GOS will issue 392 ICT tenders worth US$1.2 billion. It is expected to call three

major tenders including the Standard ICT Operating Environment for Schools, IT Application Development and Maintenance Bulk Tender and the Server and SAN Bulk


Electronics Components (ELC)


2008 2009  2010 (estimated)

Total Market Size  1,344  2  1,234

Total Local Production 20,266 18,899  17,171

Total Exports  67,833 62,725  56,813

Total Imports  48,910 43,828  39,876

Imports from the U.S. 5,307 2,842  2,753

  Exchange rates used:

  2008: US$1 = S$1.41

  2009: US$1 = S$1.40

  2010: US$1 = S$1.40

  The above statistics are unofficial estimates

  Figures are in millions of US$


Singapore-based electronics manufacturers account for 11% global market share for

semiconductor wafer foundry output and 25% global market share for printers.  The

world’s top three wafer foundry companies, top three sub-contract assembly-and-test

companies, and top four fabless IC design companies all have facilities in Singapore

Electronic components for these plants are imported and integrated in to products such

as mobile phones, digital cameras, MP3 players, game consoles and televisions which

are then mainly exported.

Singapore’s manufacturing sector has emerged as a regional economic powerhouse,

contributing at least 20% to the Gross Domestic Product (GDP).  A large component of

this sector - electronics - has attracted substantial foreign investments as well as valueadded output and employment, contributing close to 30% of the manufacturing output. 

Of the US$12 billion in fixed assets investments in 2008, electronics accounted for close

to a fifth, but for 2009, the investment value is expected to contract by almost half.  

Best Products/Services 

There are increasing opportunities for Electronics Manufacturing Services (EMS)

companies to pursue in the areas of medical devices (diagnostic), aerospace

(navigation) and industrial equipment.  Many of the world’s top EMS companies such as

Flextronics, Solectron and Venture are located in Singapore, which is becoming an

attractive base of high value-added production activities.  Another electronic component

technology that is being developed in Singapore is the Organic Light Emitting Diode

(OLED) which may one day replace LCD panels.  

For the first half of 2009, the manufacturing sector including the electronics industry was

badly hit by the global economic crisis.  The electronics cluster was actually reported to

have contracted by a third compared to a year ago.  However, global demand, especially

from Japan, Europe and the United States, has improved in recent months and is

expected to grow further in 2010, reversing a decline of almost a year.  Components that

have seen an increase in orders include semiconductor chips, data storage and electronic modules, advanced displays, and various electronic board items such as capacitors, diodes and integrated circuits.


The precision engineering industry, which supports the EMS companies, is an important

sector of the Singapore economy.  Through the supply of components, tooling and

equipment, this industry provides integral support to the manufacturing sector across the

electronics, transport engineering and medical devices industries.  The Singapore

government plans to spend close to US$5 billion by 2013 to foster research and highend production in industries such as precision engineering and biomedical sciences with

the aim of replacing assembly lines that are moving to lower cost countries.  Beyond

mainstream industries, Singapore is working towards developing high-growth potential

areas such as photonics, nanotechnology and micro-electrical-mechanical systems.  

The Government of Singapore still expects to greatly expand manufacturing output by

2020 and has aimed to double the current total manufacturing output to US$201 billion

and double the current total manufacturing value-added to US$53.7 billion.  As a result

of this projected growth, more than 20,000 jobs are expected to be created in the

manufacturing and the service sectors in the coming years.  Two U.S. companies with

extensive electronics expertise – Hewlett Packard and Texas Instruments, have invested

nearly US$10 billion combined.  Singapore is also a leading manufacturer of enterprise

hard disk drives with companies such as Seagate and Hitachi.  The country accounts for

       80% of the world’s enterprise hard disk drives.

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