The Pomegranate fruit is considered a symbol of health, fertility & rebirth. The fruit is one of the earliest fruits used by man. It has been widely used in folk medicine for hundreds of years. The main benefits of Pomegranate Juice are its antioxidant properties which are three times more potent than antioxidants found in green tea or red wine. The antioxidants help to protect the body against premature ageing, heart disease, Alzheimers, cancers and other diseases. It has also been used as an aid for clear and glowing skin. It has been used in folk medicine to treat inflammation, sore throats and rheumatism. Pomegranate helps to prevent the hardening of arteries by keeping the arteries clear of fatty deposits and may even help slow the progression of heart disease and strokes. Pomegranate juice also gives you fiber, potassium and vitamin C. It can help support your body's health in many different ways. Recommended for individuals with a family history of heart disease to prevent fatty deposits (artherosclerosis). Recommended for pregnant mothers to help in the formation of healthy and strong heart. 21ST Century Pomegranate Juice is made from 100% natural wild harvested pomegranates. With no added sugar, artificial colours, artificial flavours or preservatives.