wIzCardsTM is a highly revolutionary Mixed Reality application that enables users to interact with virtual 3D objects via the manipulation of a simple card. This application has seen usages in recent automotive exhibitions in Europe and Japan, as well as in the tourism sector.
The concept is to have a picture of a corporate logo, mascot or even the exhibit itself to be printed on an existing ticket or card. The user can then use this same card to interact with the virtual object via the wIzQubesTM Kiosk or even at the comfort of their own home if they have a webcam.
Visitors to corporate websites can also download the software and print an AdobeTM PDFTM format of the cards to interact with the product off their desire before committing purchase. This adds to the reinforcement of persuasive selling online and the company is able to monitor the traffic of the most visited product in their line of products. It is a highly valuable marketing and assessment tool for the company, and a novel way for the customer to experience the company's products.
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