It's about living. Normally. And not wearing a badge that tells people what you are living without. It's about treating yourself. Not intellectually, but sumptuously. Real taste. Real treats. Living free from the dry, boring, tasteless life of free-from-allergen-land. It's about feeling good about your choices and your lifestyle. And not feeling like you're alone. midge cassava chips is a badge of good taste. And the freedom it affords you from living without...what we call 'living free'. Once you've been enlightened as to what your diet can do without, we invite you to trust us, to enjoy yourself more, to live free.