Fantastic Care Sdn Bhd markets body care, hair care, skin care, baby care, man toiletries and cosmetics under the brand names of White Care through counters set up in mass merchandising outlets such as supermarkets and large retailing outlets. Winning strategies amongst others that has worked well for the company in Malaysia includes

(a) The deployment of a team of highly motivated sales promoter placed at each and every major counter to promote the products
(b) The company's offerings of quality, value for money products suited to the needs of consumers.