Elite is a range of quality mens hair grooming products, which offers nutritive and protective properties to care for STRESS hair. It contains SEPICAP, a scientifically tested natural based ingredient to protect hair from excessive UV absorption and harmful chemicals. Elites range includes a Regular Hair Cream and an Anti-dandruff Hair Cream, both of which are non-greasy. It also has a selection of non-alcohol based Hair Gel  Extra Hold & Normal Hold, Hair Liquid that grooms and controls hair and a Hair Spray for styling. The latest offering is the Icy Xtreme Hold Hair Gel, specially developed using a cool, non-alcohol formula that exudes a mild, icy-cool sensation upon application. All Elite products are pleasantly fragranced with a refreshing scent that combines nutritive and protective properties. Elite  Nourishes and protects as it grooms.